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Beverage Company: Excessive, Inefficient Water Use

Provided by IFC Sustainable Business Advisory

A Beverage Company, Andhra PradeshIndia


Based on the high demand during the summer season, a beverage company in Andhra PradeshIndia wishes to expand its capacity by about 30 percent. As per the regulatory requirements, the company is required to have the necessary environmental permits to expand and operate from the State (provincial) Pollution Control Board (PCB). However, as the region is already experiencing severe water shortage, the PCB is not willing to provide the “consent to establish” (permit for expansion). After repeated attempts, the company is granted a conditional permit allowing it to expand its capacity by 30 percent, provided there is no additional fresh water withdrawal. 


Depletion of local water resources (ground and surface water)


  • Develop water balance for specific processes and estimate consumptive and non-con­sumptive water usage
  • Benchmark water use against industry standards
  • Identify and prevent all water losses, including pilferage, transmission losses due to seepage (exfiltration), leakage, evaporation, etc. and inefficient/unnecessary water usage in various processes
  • Modify/replace water-intensive or wet processes with zero-water or water-efficient tech­nologies (e.g. sweeping with brooms vs. sweeping with water)
  • Identify and implement decentralized water recycling/reuse techniques in specific opera­tions (e.g. using final rinsing water from CIP or bottle washing for pre-washing operations)


  • Install decentralized water meters and monitor and reduce water consumption in specific operations/processes
  • Reduce water consumption by minimizing water usage in non-consumptive processes (e.g. floor cleaning, vessel cleaning, CIP, bottle washing, etc.)
  • Equip water hoses with water-saving nozzles, high-pressure nozzles, spring closures and other water-saving devices
  • Plan and implement water conservation awareness and training program for workers, supervisors and managers


  • Engage in active consultation with local communities, regulators and NGOs to address water concerns in the region
  • Participate in and promote Integrated Water Resources Management processes in the region
  • Develop and implement rainwater harvesting programs
  • Reduce demand by others through adequately treating the industrial wastewater and finding alternative applications for the treated wastewater (e.g. irrigation, horticulture or as raw water resource for other local industry or potable water treatment plants)

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