Effective Email Marketing Methods
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What is Email Marketing?
Email Marketing is one of the easiest, most effective and affordable ways to grow your business. It helps you keep customers and prospects coming back. By using attractive, professional-looking email communications to stay in regular touch with customers and prospects, you build strong relationships. Email is the most personal advertising medium in history.
- Enhance customer communication
Email newsletters are fast and inexpensive to create. So you can send them as regular as sensible. Don’t send too many mails and become a nuisance. Email marketing puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.
- Target and Segment
To increase the impact of your emails, its very important you segment your mailing list and create smaller customer lists based on their interests and/or industry, e.g, Teenagers, Young adults, Women, Men, Insurance, Banking, Telco, Manufacturing etc. Your segmentation should be based on the kind of service you offer and to whom, you’re offering it to. Send relevant and targeted messages to them, messages that they'll be more likely to respond to and act on.
- Tell a good story- Your first mail counts
You wouldn’t get a second chance to make a first impression, make sure your first impression counts. The importance of storytelling cannot be over-emphasized in successful email marketing. Tell a good interesting story that builds the readers interest in your product or service. A well-crafted newsletter should be more than just a summary of your resume or company history.
- Get more referrals, more easily
Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It's easy for these prospects to sign up for your mailing list when you put our "Join My Mailing List" button on your web site. And through regular communication, you'll turn those interested prospects into additional loyal customers.
- Get immediate response
It's quick to send emails, and it's quick to see immediate result. You can schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.
- Track your emails
See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.
- Save Money
Constant Contact Email Marketing is affordable for any small business budget. You can send as many permission-based emails as you want. There's nothing to print, no stamps to buy, no envelopes or paper.
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